Brown Girl Jane is a Black-women founded CBD company, centered on bringing wholeness and wellness to women of color. Brown Girl Jane, a brand beloved by Halle Berry just launched their first fragrance. Find out more here.
This CBD Company Was Founded by 3 Black Women, and They’re Transforming the Industry
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CBD was arguably one of the biggest wellness trends of 2019, and we don’t foresee that changing anytime soon. It’s fair to say that the industry is saturated, but Brown Girl Jane, a CBD company founded by three Black women — Malaika Jones Kebede, Nia Jones, and Tai Beauchamp — is in a lane of its own.
“I’m a bit of an unlikely wellness founder,” Jones Kebede said. Her background is in finance, and she worked on Wall Street as a bond trader and investment banker. “I was always striving and trying to break glass ceilings,” and after 15 years, Jones Kebede realized she had been neglecting her health. With a family, kids, and running a business, she said she was trying to define what wellness meant for her as she juggled everything when she came across CBD. Jones Kebede was seamlessly able to incorporate it into her everyday life and began sharing the benefits of it with Jones and Beauchamp. “We all were amazed at all it could do, but [we were] also struck by the absence of women like us, and women of color, in the marketplace,” Jones Kebede said.
As Black women, they knew they weren’t the target audience for other CBD brands that existed and that their needs were not being met by these brands. Because of this, they decided to change the narrative with the creation of Brown Girl Jane. The company was founded to support the everyday needs of women, “whether it’s better sleep, more focus, overall balance, glowing skin, or vaginal health — all of these things that we all deal with but were not being spoken to in the wellness market as it stood,” Jones Kebede explained.
Connecting with the Black and brown community, especially Black and brown women, is “very personal,” since there isn’t much visibility and representation of people from these communities in the CBD industry, Beauchamp said. “I think it’s important to leverage that personal connection, because that’s how we develop the affinity,” she continued. “When you think about cannabis and CBD as an industry, with the overcriminalization of people of color in this space, there has been reticence about what this looked like and what this industry can, as an enterprise, afford us as a community,” she said.
Brown Girl Jane isn’t just about the benefits of the plant — it’s about wholeness physically, mentally, and spiritually for Black and brown women, Jones said. The current collection consists of the Glow Facial Serum ($68), Balance Daily Drops ($68), Rest Daily Drops ($104), Yoni Oil ($58), and Heal Whipped Body Butter ($52) — there’s something for every need and everyone.
“We have been really focusing on creating a wonderful sisterhood and community, which goes way beyond our collection,” Jones Kebede said. As the Brown Girl Jane community grows, the three founders also have a bigger mission: to empower independent Black and brown founders and entrepreneurs in the beauty and wellness spaces. In partnership with SheaMoisture, the two brands have created #BrownGirlSwap, a $250,000 grant fund initiative helping POC founders amplify their brands and providing them with mentorship at all stages in addition to helping fund their ideas.
“Not only are we innovating, but we’re also opening the door and paving the way for other brands or individuals that want to be in the CBD or the cannabis space.”
“We always envisioned a program that would target key areas that have historically impaired Black businesses and take action to remove those roadblocks. Expanding this in such a significant way, through the support of SheaMoisture, is going to help countless female entrepreneurs and generations to come,” Jones said in the press release. In addition to the fund, both brands will be hosting Black to Business, a free, virtual business summit in September, centering Black beauty and wellness creators and providing them with a space to learn from experts and to collaborate with one another.
“There’s more room for more of us,” Beauchamp emphasized. “Not only are we innovating, but we’re also opening the door and paving the way for other brands or individuals that want to be in the CBD or the cannabis space,” she continued. Whether people want to create the next cannabis brand or launch a digital wellness platform, this partnership is about reflectivity, Beauchamp said. “This is not about this one time moment in the movement of Black Lives Matter,” Beauchamp said in response to the recent support for Black-owned businesses as the conversations around racial justice continues. “It’s about sustainability and how we support growth year-over-year for more entreprenuers to come into this space.”
Halle Berry’s Go-to CBD Brand Is Launching a New Fragrance Line
In addition to her extensive fashion, lifestyle, and beauty coverage for InStyle, Brandi has worked as a writer and editor for E! Online, a fashion and lifestyle writer for Hello! US, an editor/on-camera host for AOL, contributing writer and red carpet correspondent for Variety and Cosmopolitan, and has also served as the Hollywood correspondent for Australia’s 9News’ TheFIX. Her editorial features can also be found on Vitruvi, MTV News, Madame Noire, Hello Beautiful and more covering fashion, beauty, lifestyle, travel, and entertainment news. Her articles have been syndicated by the likes of Health, Marie Claire, Essence, Shape, Yahoo!, People, and more.
Surrounded by a vivid display of breathtaking floral arrangements inside of Atlanta’s dreamy flower-covered REVISED Garden Room restaurant, Brown Girl Jane founders Malaika Jones, Tai Beauchamp, and Nia Jones wrapped up the final day of the brand’s inspirational Health and Wellness Summit with an exciting announcement.
As waiters swapped trays of champagne for sleek mini bottles and passed them around the room, the trio revealed they had taken a dive into the fragrance world and would soon be launching Brown Girl Jane’s first set of perfumes.
Attendees, including the brand’s Shea Moisture grant recipients and finalists, like Look Good Live Well Founder Ariane Turner, immediately opened and sprayed the bottles. “It smells so good,” she said after spraying the LaMu scent on her arm.
And there’s a big reason Brown Girl Jane’s new fragrance collection, which launches Nov. 18, is so enticing: they were developed using 25 years of scent science and neuroscience techniques in partnership with renowned fragrance house Firmenich.
The collection “uncovers the link between emotions, ingredients, and colors using proprietary, claimable, and science-based technology such as brain frequencies,” the brand shared in a statement. In other words, the all-natural fragrances not only smell really good, but the embedded innovative technology causes sensory reactions when you wear them.
As a bonus, they’re launching just in time for the holidays, and make for great stocking stuffers and gifts.
“Scent is something that is so close to us, especially as women of color,” Malaika tells InStyle on a Zoom call. “It means so much, like the smell of walking into your mother’s house or the smell of your best friend, or, the smell of your latest trip. all of these sorts of things really evoke such strong memories. That was the foundation upon which we built the fragrance collection, and it’s an even larger love note to women of color in general, from the cities they’re named after to the sort of ease that each scent evokes,” she continues.
“That’s why we called it the Wanderlust collection,” Beachamp adds. “It allows us to feel transported as we inhale, and then our moods reflect that.”
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The fragrance names were strategically chosen to reflect “where black women live” around the world, Beauchamp shares, adding that they were inspired by the culture in those areas, which are reflected in the scents.
The process from inception to finished product took over a year, Jones says. And they wanted to make sure that their signature wellness style was infused into the collection. “We were super excited about approaching product development and thinking about all of the ways to infuse wellness into really disruptive, innovative ways,” Malaika says.
LaMu is infused with coastal sage, salty plumeria, and coconut water — designed to uplift. Bahia contains water lotus, tuberose, and vanilla to relax and ease, and Casablanca comes complete with cardamom, soft suede, and glowing amber to give off soothing vibes of love and sensuality.
Brown Girl Jane’s summit, which Halle Berry hosted last year, is designed to uplift, inspire, and motivate women of color as well via days of health and wellness programming, with plenty of girl boss advice in the mix as well.
Former Destiny’s Child singer Michelle Williams hosted one of the virtual panels about mental health, and a select group of guests were treated to a luxe Cantu spa day at the St. Regis Hotel in addition to the lavish brunch. It was Black girl magic personified, and there was another surprise announcement to come.
At the end of the brunch, the founders also announced that they would be launching a 501 3c non-profit organization specifically tailored to help fund and support black-owned beauty brands. This would further the over $405,000 they’ve already given to black-owned brands in partnership with Shea Moisture and Vaseline.
“When we launched Brown Girl Jane, we always knew that we wanted to lead with our mission and that has always meant including and uplifting other women of color,” Nia details. “We wanted that to be equally as important as our product line.”
Each fragrance is priced at $62 and can be purchased on browngirljane.com.