CBD Oil Google Ads

CBDISTILLERY

Buy CBD Oil Online

CBD brands are allowed to advertise their products across Google and popular social media platforms. However, brands need to make an effort. CBD advertising case study. Google Ads for CBD products. How we achieved a 2.1% e-commerce conversion rate for an online CBD store in 3-months. ColaDigital.

CBD Ads on Google & Social Media Platforms: Things to Know

Posted February 27th, 2022 by teseo & filed under CBD Marketing.

In an ideal world, most online advertising campaigns of CBD brands would use a balanced mix of paid social, paid search and programmatic ads to attain their campaign goals. Unfortunately, in the real world, brands are not able to rely on anything except programmatic ads. However, CBD brands still need to create ads for CBD business and try for the approval of those ads on social and search platforms.

Here’s what you need to know about creating and getting the ads approved by varied digital platforms.

Are CBD brands allowed to advertise on Google, Instagram & Facebook?

Facebook and Google are the foremost social and search advertising platforms and they account for approximately 60% of digital advertising dollars spent in the United States. However, CBD brands do not account for even half that amount but only some of it.

The problem with these platforms is that they don’t let CBD brands to openly advertise their products, even though hemp-deprived CBD was legalized in the 2018 Farm Bill. That said, the platforms do accept a specific and small subset of ads explained below.

What kind of ads are allowed on Google?

Google’s polices clearly state that they don’t allow promotion of certain products or services that cause harm, damage or injury. Under recreational drugs, the platform bans advertisements for substances that change the mental state for the purpose of recreation and this includes marijuana and other such substances. The platform also doesn’t allow ads for products or services that facilitate recreational drug use, such as bongs, pipes or cannabis coffee shops.

However, Google does allow brands to run ads for hemp-deprived CBD products that depend on hemp keywords.

What kind of ads are allowed on Instagram & Facebook?

The advertising policies of Facebook and Instagram states that they prohibit content that facilitate the promotion of illegal products or services. Adverts that are targeted to minors must not promote services, activities or products that are unsafe, illegal or inappropriate. Facebook also has additional policies that pertain to unsafe supplements and drugs. But CBD ads typically tend to get rejected under illegal products or services even though the products are legalized in most states in the USA.

See also  Colorado CBD Oil

However, the policies and rules are slowly changing. Today, CBD ads are allowed to run on Facebook if they’re ads for CBD business that are selling CBD topicals. This change in policy is fairly new and previously, CBD topicals were also banned.

Ways to enhance your chances of getting your CBD ads approved by Facebook & Google

There’s no guarantee your ads will get approved but you can make the effort to increase the chances of their approval. You can also collaborate with a professional CBD digital marketing agency experienced in running ads on Google and social media platforms. While you are looking for the right partner, these methods should help to enhance your approval chances.

    • From your ad creative, you need to remove all the hemp and CBD keywords and replace them with euphemisms, such as plant-based remedies.
    • You can design a gated landing page that is specific to your campaign. The page must omit the references to hemp and CBD, but include a CTA that drives potential customers to your website. You can use this page as a landing page for the campaign.
    • If your ad campaigns are still rejected, you can eliminate all links to your website and leave a stand-alone page that doesn’t have any connection to your main page. You must not mention hemp or CBD and submit the campaign.
    • If your ad campaigns are approved, you must wait for two days before introducing links through to your website via the gated landing page.

    So, these are a few of the best practices that you can follow for running ads for CBD business on Google and across popular social media platforms. You can also take help from a professional agency to ensure your ads don’t get rejected.

    How Our Google Ads Campaign Achieved a 2.1% Conversion Rate on Ecommerce Sales For CBD Products

    Case Study: CBD Advertising Using Google Search Ads

    The following CBD case study will use Google Ads campaign data to provide an overview of 3 successful Google Ads campaigns for CBD oils, CBD edibles, and THC edibles.

    The data for this CBD advertising case study was collected over 90+ days from August 1, 2019, to October 31, 2019.

    Here’s the Executive Summary. The full data is included in the chart below.

    Executive Summary: CBD Advertising Case Study

    Period: Aug 1 – Oct 31, 2019

    • Total Clicks: 11.2K
    • Average CPC: $1.76
    • Click-Through Rate: 7.4%
    • Impressions: 150.6K
    • Conversions (all three): 1.4k
    • Conversion Rate 12.2%
    • Cost Per Conversion/CPA: $12.76
    • E-commerce Conversion Rate/Sales: 2.09%
    • Total Cost: $17.5k

    Analysis & Key Metrics To Note

    1. Cost Per Click (CPC)
    • The average cost per click (CPC) on each ad in the CBD advertising case study was $1.76. This is on the lowersidefor CPC’s for CBD oil, CBD edibles, and CBD edibles.
    • We came in $0.48 lower thanks to our campaign management and optimization of target keywords, audience targeting, and landingpage optimization.
    • The image below shows the average CPC for one of the search terms we’re bidding on – “buy hemp oil” – can be as high as $2.24 or higher.
    2. Cost Per Aquisition (CPA)
    • Our cost per conversion or cost per acquisition (CPA) was $12.76. Our goal was to come in under $20 CPA, and ideally under $14 CPA. We did it!
    3. Conversion Rate
    • Our total conversion ratefor3-conversions: Newsletter Signups, Account Signups, and/or Online Sales, was 12.2%!
    • Any campaign with a double-digit conversion rate is a successful campaign!
    4. E-commerce Conversion Rate – Online Sales
    • We achieved an e-commerce conversion rate of 2.1%! An average conversion rate would be 3%.
    • This e-commerce conversion rate is the conversion rate for online sales from our Google Ads.

    Our CBD Client

    The client and our agency are under an NDA agreement so their company name and website will remain anonymous, but the data from this CBD advertising case study will be 100% transparent.

    Client’s Background & Goals

    This client’s goals were to:

    • Boost brand awareness
    • Increase qualified traffic to the company’s e-commerce website and blog
    • Build brand awareness
    • Increase account memberships and newsletter signups.

    We suggested and implemented a combination of SEO, blog content, and native ads/sponsored content to target the top of the funnel. That is people who are just looking for information about CBD, not looking to buy just yet.

    We also suggested and implement a unique Google ads campaign for 3 of their priority product categories:

    1. CBD Edibles
    2. CBD Oils
    3. THC Edibles

    In order to set up the most effective ROI, and target each CBD customer interested in each product category, the client agreed to one campaign for each product category with a media spend of $100/day.

    Our CBD Google Ads Campaign Setup

    Each campaign required the following basic setup in order to get our Google Ads approved.

    Campaign 1: CBD Edibles
    • 1 Ad Group
    • 3 Ads
    • 15 approved keywords (short-tail and long-tail, hemp, and CBD based)
    • Up to 3-match-types for each keyword
    • 8 Callouts (Ad Extensions)
    • No Site Link Extensions
    • No Dynamic Search Ads
    • No Call Extensions
    • Media Spend: $100/day
    Campaign 2: CBD Oils
    • 1 Ad Group
    • 3 Ads
    • 25 approved keywords (short-tail and long-tail, hemp, and CBD based)
    • Up to 3-match-types for each keyword
    • 8 Callouts (Ad Extensions)
    • No Site Link Extensions
    • No Dynamic Search Ads
    • No Call Extensions
    • Media Spend: $100/day
    Campaign 3: THC Edibles
    • 1 Ad Group
    • 3 Ads
    • 10 approved keywords (short-tail and long-tail, hemp, and CBD based)
    • Up to 3-match-types for each keyword
    • 8 Callouts (Ad Extensions)
    • No Site Link Extensions
    • No Dynamic Search Ads
    • No Call Extensions
    • Media Spend: $100/day

    Our Results

    The data below shows stats for all three campaigns in total.

    You’ll see key performance indicators (KPIs) as well as the keywords that were used in this Google Ads campaign. You’ll also see KPIs for the website engagement from this CBD advertising campaign.

    We tracked 3 types of conversions in these campaigns:

    1. Newsletter Signups
    2. Account/Membership Signups
    3. Online Sales

    Summary of the Data Above

    Period: Aug 1 – Oct 31, 2019

    • Total Clicks: 11.2K
    • Average CPC: $1.76
    • Click-Through Rate: 7.4%
    • Impressions: 150.6K
    • Conversions (all three): 1.4k
    • Conversion Rate 12.2%
    • Cost Per Conversion/CPA: $12.76
    • E-commerce Conversion Rate/Sales: 2.09%
    • Total Cost: $17.5k

    We Can Help You With Strategic Google Ads Management

    Are you interested in running Google Ads to increase website traffic and online sales for your CBD products?

    We can help you with Google Ads Campaign Management specifically for your focus products and targeted to your specific demographic.

    Call us for a free 30-minute consult to discuss your project, or email us to request a quote.

    We’re Ready To Help You Grow!

    How We Lowered CPA by 47% in 30-Days
    Selling CBD & THC Edibles Online in the USA

    How We Increased Online Transactions For a
    CBD Dispensary by 242% in Only 30-Days!

    How useful was this post?

    Click on a star to rate it!

    Average rating 5 / 5. Vote count: 1

    No votes so far! Be the first to rate this post.