“I’ve done a lot of consulting work,” Adams says, “and one of the main issues that I see, especially in startups, is that there’s a knowledge gap between the marketing guys and the people on the ground. The people who work in the facility really need to be able to communicate with the patients and marketing side of things, and vice versa. It’s important that both sides understand each other.”
There were, of course, “various growers doing it long before it was legal” but even pot veterans find their expertise distinctly lacking. “People have done the best they can given the resources,” Adams says – but growing marijuana for personal use or illegal sale isn’t the same as running a professional operation. “I’ve noticed that there is a pretty big labor shortage in the marijuana industry,” says Adams. “That’s one of the major problems we’re facing right now: there’s no training anyone can take.”
If you’ve got a good product, you’ve got to get it into your customer’s hands and have them come back.
A marijuana field. Photograph: Stephanie Paschal / Rex Features
4. Build a boutique brand
One advantage the educated and licensed pot purveyor has over his illegal competitors is consistency. “With legal products you know exactly what you’re getting,” Adams says. “There are pesticide tests to make sure there are no residues on the plants. If you get it from an illegal supplier, those guys aren’t allowed to test their products. You have no idea what they’re putting on their plants. You don’t know how they’re handling it. If you get it from a licensed producer, you know that it’s clean and a lot safer.”
She continues: “A lot of people have been growing for 20 years. That’s great. Chances are they are very knowledgeable about growing the plant. But when it comes to regulations, financials and everything to do with exchange, they have no idea how that part works.”
“A lot of people are buying marijuana,” Adams says. “There’s no doubt about that.” But does that mean the would-be marijuana seller has a built-in clientele? Not necessarily. “It’s going to be quite competitive,” she warns. “There are conglomerates who have already joined. There’s some big money involved. And I think you’re going to see a lot of it move more in that direction.”
1. Don’t rely on past experience
The course promises to be a rigorous survey of the landscape of marijuana production and sale, educating prospective growers in everything from irrigation to marketing.
For the prospective grower that means knowing both the production side of the industry as well as the sales: you’ve got to be as good at producing pot as getting someone else to pay for it and smoke it.
A: Many people use 5-gallon plastic buckets, but those create problems because the roots just wrap around themselves and form a large root ball. If you use a 3- to 5-gallon fiber pot, the root sticks through the pot and (the plant) air-prunes itself, while feeder roots grow in the pot. That gives the plant a larger nutrient intake.
Q:What type of container is used?
A: All sorts of prepackaged items are available, like grow boxes or grow tents, that are probably best for a small space like a closet, or fo r someone who doesn’t want to get into growing marijuana too intensely.
Keep in mind that the ballast is going to get very hot, so you need to have adequate cooling in the room as well, like a portable air conditioner with a thermostat. You don’t want the room to get above 80 degrees because the hotter it is, the slower the plants grow. The ideal temperature is 75 to 80 degrees when the lights are on and 68 to 74 degrees when the lights are off.
Such activities are subject to federal prosecution.
Answer: A big thing to remember with marijuana plants is that they need to flower to produce THC ( tetrahydrocannabinol, the chemical that gets people high) and other medicinal cannabinoids. In order to do that, they need 12 hours of light and 12 hours of total darkness a day.
A: Be discreet. You wouldn’t tell everybody you have $2,000 just sitting on your nightstand, so don’t tell everyone you have $500 to $1,000 worth of marijuana in your basement. Putting a lock on your growing-room door and installing a home security system is not a bad idea.
Tips for quiet operation
Learning new tips and training techniques give you an edge in growing and help you increase your yields. However, there is one thing that I consider to be the most important part of advancing your growing knowledge…
Quiet Electronic Devices – Get devices that work without making noise:
To the outside world, it should appear as if you’re doing everything as normal. As paranoid as it sounds, you should assume that anyone who sees you doing growing related activity will know what it is and report you.
First, the mantra: “No smell, no sell, no tell”
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