Marketing and sales are a key role for companies in the cannabis industry. After legalization, they’ll need to be able to get their names and products out to larger retailers and bigger brands— a shift from working with smaller dispensaries or head shops.
According to an August report from job site Indeed, openings from the cannabis industry have more than tripled since last July, and searches for terms like cannabis, marijuana, and dispensary have more than quadrupled.
“It’s a lot more challenging for employers right now,” she said.
Many of the administrative jobs are typical of any emerging or rapidly growing industry, such as marketing or sales. But of course, production jobs are aplenty.
Growing, cultivation, and production
Professionals in the cannabis industry say the main jobs in demand (as echoed by the Indeed report), are for workers to grow marijuana and for others to sell it.
“In terms of demand, where there’s a shortage of talent, then we’re talking more on the cultivation side, especially more senior growers who do actually have experience within the regulated framework,” McMahon said.
A company in Toronto is hiring part-time workers to smoke marijuana, but most jobs don’t necessarily involve cannabis consumption.
‘A candidate market’ for jobs
McMahon said the highest volume of jobs she sees is in quality assurance for licensed cannabis producers, who need to be able to work under a combination of government regulations.
Kadey said there’s a lot of people out there who have a lot of marijuana product knowledge and many people with conventional business experience, but “not a huge, easily accessible population of people who have both.”
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