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Greg insists that the kit is a novelty product for adults, so why has he chosen to market it at those with fewer candles on the cake? It seems like a whole load of controversy for controversy’s sake. “Obviously it‘s to be controversial. As a marketer – that’s my background – I know how to create clickbait” he says. And in his defence, it is a pretty slick marketing technique. The website has been shared thousands of times online, but not always in a positive light. Greg puts it down to our anxiousness, as a country, with the word cannabis, and the fact that the name of the product links it to children. “The simple fact that I’ve mentioned children in the same sentence as cannabis makes people frightened and scared that I’m doing something evil, that I’m a really bad person.”
Surely he’s jumping through some kind of legal loophole that allows him to sell ‘cannabis grow kits’ and seeds, to the public? “The term ‘loophole’ suggests that I’ve done something wrong. I haven’t. I spoke to lawyers throughout all of this. I was very aware that buying and selling hemp seeds was not illegal. The hemp seeds in the product were bought from Asda. Actually, I don’t know if I’m allowed to resell those hemp seeds – that’s probably the most illegal thing I’m doing.”
The kits are available to buy from the website for £3.99, which Greg says is virtually cost. You might be wondering how he plans to sustain a successful business plan if his profit margins are so small, but for Greg, the money isn’t important. “This was never meant to be a multi-million pound business, it was always a creative experiment that was going to spark debate. Which it has done. It could be a sustainable business if I wanted it to be, but it’s not about that.”
“I think that’s going to be more beneficial to future generations than legalising it for recreational use. I do see the benefits for the economy if it were to be legal, but the reason you’re legalising it is so that people can get high. That’s fair enough, but to make it easier to grow a crop that adds genuine value to the world, I support that over anything. It’s one of the most resourceful plants on the planet.”
We have a favour to ask…
“You can smoke it if you wanted to,” says Greg. “But it’d be the same as growing rosemary and smoking that. Marijuana and hemp are the terms that are assigned to the end use of the cannabis plant. Hemp is used for textiles, food, and products that are made out of the stalk and seed. Marijuana, or weed, is usually used for recreational or medicinal cannabis – the stuff that you use the flower or ‘bud’ for.”
“The kid is thirteen now and has been in remission for years. He still takes maintenance doses to keep it away, and to speak to and see him, he looks pretty high. He’s not sedated, he’s chatting and having a laugh, but you can tell that he’s high. But what’s the alternative? Letting him die? I’m not a parent, but if I was, I know what I’d do. That was when it became really real. This is more real than anything else that I’ve been involved in.”
It may seem surprising that those who sit themselves firmly in the pro-legalisation camp would have had such an averse reaction to Greg’s educational campaign. Perhaps it’s that they don’t understand the product or, as Mr Lonsdale mentioned, haven’t done their research properly. Greg takes the stance that the issue lies within the centre of their campaign style. “I think that when they’re lobbying, a lot of pro-legalisation campaigners use the argument that legalisation would mean cannabis is regulated like alcohol and tobacco, and therefore it would reduce the use in children. That’s true. But I think if you’re just saying, ‘Look, you can keep this dangerous drug away from children’ then you’ve still got their mentality. They’re still talking about cannabis like it’s a drug. It’s not. It’s a plant. It has medicinal and economic value across the globe.”
The campaign to legalise and decriminalise cannabis in the UK is gaining weight, with Osborne’s financial advisors highlighting the tax benefits we would accrue from legalising cannabis, and an online petition for MPs to debate the matter reaching 220,000 signatures. Greg is sceptical, believing that thanks to a lack of education, the UK is simply not ready for legalisation. “If it went to a vote tomorrow, people would vote no because they aren’t aware of the benefits of the plant. More time needs to be spent educating people about the plant, rather than lobbying politicians.”
That’s not to say that My First Grow is the end to Greg’s desire to destigmatise cannabis, but he’s keeping his cards close to his chest for now. “I am going to pursue other areas in this sector, but there’s no solid plan yet. I know the next thing I do will explore the possibilities of building the hemp industry within the UK.”
Over a 10 week period = £42.00!
(average electric rates used – Dec 2013)
If you had been thinking about it but weren’t quite convinced yet – are you now?
1 x 250 watt CFL Dual Spectrum on for 18 hours per day costs £0.38 pence per day.
1 x 6 inch clip on fan on for 24 hours per day cost £0.03 pence per day.
1 x 4 inch extractor fan on for 24 hours per day costs £0.19 pence per day.
All the equipment you need for this can be bought on-line and it is advisable that you search around for the best price possible. This guide is intended as advice for people wishing to remove themselves from the black market and away from anti social behaviour – ie buying from street dealers, funding organised crime, putting yourself in potentially vulnerable situations. Planting a seed and growing your own cannabis whether it be for relaxation and well being, fun, spiritual use or as your medicine is one of the best, easiest and most effective pieces and acts of activism there is. Civil disobedience that gives back! Before making any decision please read our Cannabis Law page.
Rule Number 1 – Tell No One!
Just in case, lets consider if you smoke a gram a day in the same time this takes to grow you will have smoked 70g. If you buy your cannabis in ounces that will have cost you around £500 and if you buy it by the gram that will be a whopping £700! If you were to yield 3 ounces (84g) growing your own under a CFL you will have saved yourself £658 and hit the gangs where it hurts most! Imagine if everyone started doing this…
Weekly Cost = £4.20